Novartis
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Visual design
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illustration
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ui
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interactive web
Follow the Science with Novartis
A vibrant education infographic experience
THE TEAM & PROJECT LENGTH /
Illustrator & Visual Designer 👋, Creative Director. and Senior Engineer. 4 months.
BACKGROUND /
Behind every disease, there is a research team looking for answers and a cure. With Covid-19 on the rise, the speedy demand for vaccine and treatment are paramount. But how many of us know the toll, timing, and overall process of creating a vaccine.
Novartis, one of the largest global pharmaceutical companies, wants to guide everyone through this journey, explaining one of the crucial parts of a vaccine—clinical trials. The overall goal is to encourage volunteers to sign up for clinical trials through an easy-to-read infographic.
the concept /
The concept heavily depends on the metaphor of the Novarts orange-red droplet as the cure or medicine. In the drawing room, at first, we were challenged with the timing of the metaphor.
Knowing the average attention span of a user, the connection needed to be clear upfront—the title page. With a full-bleed view inside a vial of medicine, you can see the droplets that would be used throughout the journey.
moments that drive action /
